The are highs, but they’re mostly drowned out by the dull lows. That concept is the best artistic statement made by Cole, and while ambitious, the execution falls short. The warmth and intoxicating melodies that were so affable on 2014 Forest Hills Drive give way to an album of one-note musings wrapped into an intriguing concept. The instrumentation is subdued, Cole barely raises his voice an octave or alters his monotone delivery or mixes up rhythms and flows throughout. The problem with the album is that it’s still mostly boring. The concept allows him to step out of his comfort zone and delve into a different type of material, including struggles with fatherhood, except Cole never quite leaves the comfort zone and reverts back to his mean throughout. Night Shyamalan plot twist on the title track that Eyez was actually from the perspective of a friend. For nine and a half songs you’re supposed to believe the album is about Jermaine, only to find out in an M. It’s quite the magic trick, as Cole rarely actually divulges his real life to the world, and even as Eyez presents itself as a deeply personal look into his psyche and personal life, it comes with the caveat that it’s actually about a friend’s life. Cole’s most powerful tool, and he wields it as skillfully as any rapper alive. We’ve all been there, we all get it, we all relate. It’s why Seinfeld can get roaring laughter for a bit about reserving a car only to find out the car isn’t there.
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Cole doesn’t even delve that far beneath the surface though, instead offering lowest common denominator Instagram-caption-to-be lyrics that will cast a wider net and captivate his fans.
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Folding clothes together, watching Netflix, and being introduced to delicacies like almond milk by women who are much more knowledgable of such things than brutish men are all parts of a relationship that nearly everybody has experienced.Įverybody has watched a show with their significant other, only to have someone drift further into the series than the other, leading to the inevitable argument and make up. While it might not make for an exciting or salacious anecdote, menial tasks like folding clothes for or with your partner are part of the process of growing closer.
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Cole understands that yes, it’s just a free throw, but a free throw can be the difference between a championship and a loss, just as much as a dunk can. Cole in a nutshell, and as his rabid fanbase continues to support him, he’s continuing to elevate into the upper echelon of stars in the industry despite a clear reluctance to craft radio-ready singles.Įyez is admirable in it’s quest to forego radio, something Cole struggled with years ago, and ironically that approach has netted him his biggest single yet in “Deja Vu.” Finally landing in Billboard’s Top 10, even that comes with a bit of frustrating repetition from Cole, even if it’s not his fault.īut the beauty in that is that those moments are ultimately the most meaningful. Eyez is both relatable, and boring, humanizing and robotic.
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In an era where very few minds change, Cole offered fuel to the fire for both sides of the coin in the great J. Cole is set to go “platinum with no features” yet again, quite the accomplishment despite internet snark, and his album sits behind only Beyonce and Drake in first week sales in 2016. 1 on Billboard’s albums chart, selling nearly 500,000 equivalent units and giving Cole the third biggest debut of the year and further cementing his status amongst rap’s elite.
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Despite little to no promotion the album debuted at No. Cole appeared suddenly this month to release a surprise album to his fans, 4 Your Eyez Only. In what just might be becoming a biennial tradition, J.